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How To Find and Use Instagram Hastags
One of the best ways to expand the reach of your restaurant’s Instagram photos is using popular hashtags.
Too often I see restaurants completely missing the point of hashtags and how to use them. So, I decided to write this blog post and a video to explain the reason behind hashtags and how to find, then use them properly.
The keys to success with hashtags are:
In the video I use the example of finding food related hashtags for a restaurant in New York City. We go through the process and search for tags, then find really popular and relevant tags for their posts. Tags like #nyceats, #nycfoodie, #newforkcity are great examples that will expand your reach and help you grow your instagram followers.
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Three Simple Ways to Engage Your Customers on Social Media
Social media makes it very easy to engage your followers/customers, yet the majority of restaurants and bars don’t take advantage. Here’s three simple ways to do it.
1. Repost Customers’ Pictures
There is currently an estimated 800 million Instagram users, and the hashtags for “food” “foodie” and “foodporn” have a combined 455 million total posts, making them three of the most popular hashtags. It is obvious, people are using the social media networks predominantly to post pictures of food, so there is a very strong chance that your customers are posting pictures from your restaurant. You should be checking your location tag and your tagged photos EVERY DAY to see if a customer has posted something. Unfortunately, the pictures aren’t always good enough quality to repost, but more often than not they are. If the picture quality is acceptable, screen shot the picture and repost it, making sure to give photo credit to the customer who originally posted it, as well as tagging them. This will not only build content on your page, but it will also make your customer feel special! People love seeing their pictures repost by an establishment, and it’s super easy.
2. “Tag Your Friends”
In previous blogs, we have discussed instilling a call to action in every post. This means prompting the viewer to do more than just look and scroll on. Some examples include posting a link to an online reservation or your restaurant’s website. In addition, an easy way to increase traffic to your page and engage your customers is by using the “tag your friends” call to action. Create a facebook post with a picture of a share plate, like a cheese board or a family style appetizer, and use the caption “tag some friends you would like to share this with.” Or post a picture of a martini with the caption “tag a friend who would drink this.” This will trigger the viewer to tag their friends, some of which may not currently be aware of your business, subsequently driving new traffic to your page and garnering potential new customers for your establishment. By using this method, our friends at Steam Pub issued a promotion to win baseball tickets (see below), which received 701 likes, 788 shares, reached an astonishing 86,021 people, and consequently 220 new likes for their Facebook page!
3. Take a Poll
Post a picture of two food items and ask “which one would you rather see as an upcoming special?” This will induce the customer to voice their opinion in the comment section, which will not only show the customer that their opinion is valuable, but will also make the post more likely to show up in their friends’ news feeds. Instagram also has an interesting new feature under “stories” that enables you to take a live poll, and allows you to see in real time which item is receiving the most votes. Simply go to the story section, post a picture of the two food items, click under stickers and select “poll.” To check the votes simply go to the story and slide up on your screen.
These are three very simple AND cost effective ways to engage your customers! Remember, it’s not just about posting on social media, it’s about the effectiveness of what you are posting that is even more important!
The post Three Simple Ways to Engage Your Customers on Social Media appeared first on Restaurant Clicks.http://restaurantclicks.com/three-simple-ways-engage-customers-social-media/
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Google Announces Skip the line: restaurant wait times on Search and Maps
Tuesday Nov 7th. Google announces a new feature for restaurants in Google maps listings.
When it comes to a saucy bowl of pasta or a perfectly cooked steak, people are willing to wait in (long) lines for a taste of their favorite comfort foods. Rolling out soon, wait times on Google Search (and coming soon to Maps) shows you the estimated wait at your favorite restaurants. Now you can decide whether that cronut is really worth an hour wait or plan ahead to get your fix at a time when you can avoid a wait entirely.
To see wait times for nearly a million sit-down restaurants around the world that allow walk-ins, just search for the restaurant on Google, open the business listing, and scroll down to the Popular Times section.
There you’ll see the estimated wait time at that very moment. And by tapping on any of the hour bars, you’ll see the estimated wait for that time period. You can even scroll left and right to see a summary of each day’s wait times below the hour bars–so you can plan ahead to beat the crowds.
Wait time estimates are based on anonymized historical data, similar to how we compute the previously launched Popular Times and Visit Duration features.
The post Google Announces Skip the line: restaurant wait times on Search and Maps appeared first on Restaurant Clicks.http://restaurantclicks.com/google-announces-skip-the-line-restaurant-wait-times-on-search-and-maps/
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Interview Questions for a Restaurant Marketing Position
Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team.
How do you hire the right person to help your business grow?
Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director.
Remember, the most important thing is hiring someone for your restaurant who knows what to do and how to do it. You don’t need another employee asking YOU what to do. You have enough on your plate. No need to hire someone to micromanage.
Before we get into the questions you need to ask when hiring a marketing position, let’s talk about all the areas of expertise you’ll need to cover in order to have a solid restaurant marketing plan. There is a big list!
That list only relates to the digital marketing. What about local outreach, sponsorships, direct mail, telemarketing, etc?
We can all agree that one person will be unable to handle everything on their own. So we need to figure out your candidate’s knowledge and where they fit in to the outline above.
There needs to be a level of understanding in regards to the fundamentals of marketing. Remember the most important part of marketing is the ability to increase your revenues, drive NEW business through the doors, and collect data to keep them coming back again.
Please note that 9 out of 10 candidates you will interview for internal positions will be primarily interested in social media and posting food photos. That is only 1/15th of your marketing needs, so let’s separate the instagramers from the real marketers.
You can ask these questions in person, or we suggest giving each interviewee a written test before meeting with the hiring manager. We have found the written test eliminates wasted time sitting with unqualified candidates.
Some unqualified candidates may even see the test and walk out because they know they don’t stand a chance.
All marketers these days should know the following, as they are the basics of online marketing:
KPI – Key performance indicator
ROI – Return on investment
SEO – Search engine optimization
PR – Public relations
CTA – Call to action
PPC – Pay per click (advertising)
CPC – Cost per click
CTR – Click through rate
CRO – Conversion rate optimization
CMS – Content management system (like wordpress)
CRM – Customer relationship management
SWOT – Strengths, weaknesses, opportunities, threats
If the candidate doesn’t correctly answer at least 10 out of 12, you have an Instagrammer on your hands. They just want to post food photos on social media and will not know how to grow your business.
This is one of the most important online marketing areas for small businesses and also one of the most overlooked and misunderstood. We highly suggest outsourcing this, but your internal team or manager will still need to know how to manage the SEO vendor. So having basic knowledge of SEO is a must.
Email is still one of, if not, the best converting digital media available today. It is so powerful and yet overlooked or underutilized. Ask these questions to understand the candidate’s thought process as it relates to email marketing.
We think it is really important to have the candidate describe what they would do in a marketing scenario.
We recommend asking an advertising question as it relates to spending and budgets. Asking them about ROI helps as well.
At this point you should know who is ready for next steps and hopefully you have a few possible candidates to hire.
Hopefully this helps you find and acquire the proper marketing talent to increase your business revenue and take things off your plate. As mentioned in the first paragraph, we believe a combination of internal team and outsourced agency is the way to go. If you are looking to find an agency, we know a great one! (cough, cough, hint, hint)
When you do hire the perfect candidate, we recommend sending them through our restaurant marketing training course. They will learn all our restaurant marketing secrets in step by step video training. Access the course here.
The post Interview Questions for a Restaurant Marketing Position appeared first on Restaurant Clicks.http://restaurantclicks.com/interview-questions-restaurant-marketing-position/
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How To Rank Your Restaurant In Google Maps
Have you ever wondered why some restaurants show up in the three maps results for Google searches and maybe yours does not? Ranking your restaurant in that three pack is a sure way to generate a lot more customers for your business.
There is a secret recipe to rank higher in the maps.
1. Claim and Optimize Your Google Business Page
The Google Maps engine is based of the Google My Business (GMB) directory/pages. Make sure to claim or create your listing and your listing is complete and accurate, including:
Here is a quick video on how to claim your Google Business page:
2. Properly Categorize Your Business
When you first create a Google Maps listing, you have the option of adding a primary ibusiness category, or “keyword” to describe your business.
What many business owners don’t know is that you can additional categories. You should make use of all five of these. Your primary category should be the main classification for your place (ex: bar, restaurant), while the remaining five categories should incorporate local SEO keywords that act as additional descriptors (ex: sports bar, italian restaurant, brunch restaurant, event venue).
3. Add Your GMB Name, Address, Phone Number to Your Website
Google needs to match the name, address and phone number (NAP) in your Google Business page to the NAP on your website. Most restaurant miss this key ingredient. Some just add the NAP to the contact page of the website. We recommend adding it there AND in the footer of your website, so it displays on every page.
Just remember matching is exact match. There is a difference between using the word Street and abbreviating ST. I would literally copy and paste the address from GMB and directly add that to your site, rather than retyping. Most web designers care less about optimizing your website for successful seo and maps ranking, so don’t think they did this for you already.
What are citations? They are your Name, Address, Phone Number (NAP) listed on a national or local business directory. Google searches these directories and matches your address in their listings to your GMB page and your website. To rank your restaurant in google maps, you need citations.
This builds authority and shows that your restaurant is probably the best choice to show first for a restaurant in the area your are located. Citation directories include Yellow Pages, City Search and dozens more.
We believe and have tested with results, reviews matter. Make sure you stay on top of reputation management and respond with public comments to both positive and negative reviews to your page. Also encourage customers to leave you a google review.
6. Other Secret Ingredients
We gave you the basics above, but if you want a few secret recipe ingredients to ensure Google Maps domination, sign up for our marketing course and you will learn. Not only do we teach you how to set everything up with step by step videos, we also give you the list of citation websites to add you business info to. Over 100 citation directories hand delivered in a spreadsheet.
via Blogger How To Rank Your Restaurant In Google Maps
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2018 Digital Marketing To Do List for Restaurants
A new year is approaching and the world around us changes every day when it comes to keeping up with marketing trends and technology for your restaurant business.
In this post we break down the top items you’ll need to focus on right now to improve your top line revenue this coming year.
1. Goals – Have a Purpose
This is the #1 area where most businesses fail in their marketing efforts. It’s like driving your car with no destination in mind. It’s sounds silly, but a majority of businesses are not planning properly and setting goals, then tracking their progress towards the goals.
I’m not just talking about top line revenue goals like, “We need to gross $3 million this year.” Yes, that’s a goal and it’s a great start, but how are you going to get there? Especially if you only did $2 million in 2016?
So where can you improve? Can we set specific goals to grow the business? Examples are:
2. Tracking and Return on Investment (ROI)
What is a lead worth to your business? What is the life time value of your customers?
You learned to set your goals above. Now let’s run programs to meet those goals and track which pieces of the programs are getting the best results, for a profit.
If you can see through analytics that spending $30 on a pay per click ad with Google Adwords generated a $2,000 catering event for your restaurant, how much would you continue to spend on that ad? The answer is “All of it until you are sold out!”
Because it’s working, you can see it in the tracking, so scale it up. All digital marketing has the ability to be tracked down to the goal you want to achieve.
We all have those moments when we fell for the salesman/woman and bought the ad we maybe shouldn’t have. Maybe it was $500, or $1000 or $5000. Only to think later, “Did I get any increase in business from that ad.” The sad thing is most likely NO. So let’s stop wasting money on things we can’t track for ROI.
Old school ad formats are dying for a reason. They can’t be tracked and linked to your goals (above).
Newspaper = dead.
Which nets you the most leads or sales? Paid Search/Adwords? Facebook posts? A Facebook ad? Google searches (SEO)? Instagram posts?
Do you even include a trackable link in your social media posts or ads? Did you know you can?
Setting up the tracking is actually pretty easy once you learn the tricks. Then it is staying disciplined to always make sure your team is following through. You can see exactly what platforms, ads, websites are driving traffic to your business.
3. Mobile first!
Google and all your customers think and act on mobile first. The majority of your customers are on mobile devices all day versus desktops.
Google knows this and split their index into mobile and desktop search results. They are putting priority on mobile first. If your website is not mobile friendly, you are going to plummet in search results on mobile phones in 2017. Get a mobile responsive WordPress website designed.
Is your website mobile friendly? Test it with Google’s Mobile-Friendly Testing Tool
4.Hire a Photographer
This year you need quality photos of your food and drinks and interior. If you want to make a difference on social media and digital marketing, you need great pics! Spend a few bucks and hire a pro. Your iphone with the flash on will not cut it. These photos are a representation of your brand, so make it count.
5. Outsource Some of The Work
These tips sound simple but there is one HUGE problem. Your time!
It would be crazy to try and take on all the heavy lifting yourself. You can’t be an expert in everything, so be an expert in running your business. Outsource the rest. Most restaurants outsource linens, food delivery, liquor inventory management, overnight cleaning. So why not outsource some or all of your marketing to experts?
There are new marketing methods, platforms and tricks coming out every day. Are you on top of the latest? Do you have time?
It might be best to shop around to some agencies who know what they are doing. Most can do this for less than the price of an entry level marketing hire and net you 10 times the results.
Just make sure they are focused on results for your specific goals. You want to hold everyone accountable to meet your marketing plan. Remember the agency needs to show ROI too!
It takes some time to get up and running. There is a lot of up front work to just set the systems in place before they start generating sales. Know the investment is worth it and give it time to work.
Take action and have a plan.
via Blogger 2018 Digital Marketing To Do List for Restaurants
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You’re Posting on Social Media All Wrong
When it comes to social media marketing for restaurants, how can you tell if you are doing it right or not?
We analyzed dozens of restaurants to see why some are killing it with social media and others are struggling. All the data points to a few key differences in how they organize the process plus the content. It is actually a lot easier than you might think.
We want to show you an example of a promo we ran with two restaurant / bars in Philadelphia area. We set up a promotion to give away a vintage Philadelphia Eagles stadium T-Shirt. We used the same copy and images and the same call to action. Each place claimed to be amazing at social media and we put it to the test.
The promotion was run through a Facebook post to each of their pages with no more than a $10 boost. We wanted this to be mostly organic and see the results.
The results had such a huge difference, we were shocked and had to dig deeper. Here are the two promotions side by side. Steam Pub had over 700+ reactions, shares and comments. Flying Fish Crafthouse had only 7! Not only that but, Steam had over 16,000 people in organic reach!
How is Steam crushing it on social media and Flying Fish was not?
This really got our attention. It was such a big difference and we wanted to investigate why. So we interviewed the people handling the social media at each place. Here is what we learned.
Flying Fish Crafthouse mostly had their day time bartender handling all their social media posting while she was on shift and not busy. They post maybe once per day, usually every other day.
Steam’s social media is handled by one of the owners and he posts an amazing 10-15 times per day! Yes, that says 10-15 posts PER DAY.
How is this possible? Who has time to post that much and especially a bar owner who is also managing the floor five nights a week and doesn’t wake up until 2pm every day?
No restaurants are doing this and we can see it every day how most are missing the mark completely with social media postings.
We interviewed Paul (Tubby) from Steam and learned his secrets. One of which he only spends two hours each week to posts over 100 times!
The info Paul gave us was so good, we added it to our restaurant marketing course videos with a step by step guide from Paul himself on the way he dominates social media marketing.
Sign up for the marketing course here and start dominating your competition. http://restaurantclicks.com/restaurant-marketing-plan/
via Blogger You’re Posting on Social Media All Wrong
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How and Why to Claim Your Restaurant’s Google My Business Page
Have you claimed your Google My Business page?
What the heck is a Google My Business page?
Do you want to rank your restaurant in the Google Maps listings? Of course you do!
Your business is local and people are searching for restaurants in a specific area. The first thing they see after the ads is the maps results. One of the most important steps in ranking on the Google Maps listings is claiming your page.
So how do you claim your restaurant’s page in Google My Business? It is very easy and we’ll show you how in this video.
The toughest part is getting that post card Google sends you to verify you are the real owner. Having owned restaurants before, we know the mail can be an issue getting into the right hands.
The post How and Why to Claim Your Restaurant’s Google My Business Page appeared first on Restaurant Clicks.http://restaurantclicks.com/claim-restaurants-google-business-page/
via Blogger How and Why to Claim Your Restaurant’s Google My Business Page
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The Best Restaurant Logo Designs & Where to Get Them
A restaurant’s logo is the face of the brand and organization. It represents the concept, culture and vision of the restaurant to the world. A well designed restaurant logo will stand out from the crowd and be remembered by all.
This one design will attached to all your restaurant’s marketing collateral, signage, menus and digital properties. Your staff might wear the logo on their uniforms every shift as they service your guests.
Whether you are opening a new restaurant or looking to re-brand, start with a logo that represents your brand and vision properly.
So where do you go or turn to for a restaurant logo design? There are a few options and we have tried all of them.
Hire a Professional
A seasoned graphic designer is the way to go for logo design. If you are choosing a designer, do your homework and ask to see their portfolio. The best designers will want to ask you questions and learn about your concept before they design the logo.
Currently we are recommending the designers at Kill or Create to our clients and their design needs. They always seem to impress and our clients are happy. Here are some examples of their previous or sample restaurant logo designs.
Pay for a Contest
99 Designs might be a great approach to graphic design and logos. Their system is pretty cool. You define the project and your design needs. Then you launch a contest with a paid prize package. Your request is sent to countless designers and some choose to compete for your design and the prize money. After about a week you have designs submitted and give feedback to eventually pick a winner and award the prize money.
If you have a super tight budget and want something quick and cheap, try using Fiverr. You can get a logo designed for literally 5 bucks. Sometimes you get what you pay for, and sometimes you actually get a get design. It’s a risk, but for five dollars the loss might not be so bad.
The post The Best Restaurant Logo Designs & Where to Get Them appeared first on Restaurant Clicks.http://restaurantclicks.com/restaurant-logo-designs/
via Blogger The Best Restaurant Logo Designs & Where to Get Them
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4 Steps to Increase Private Dining & Event Leads
In over ten years helping restaurants grow their revenues, we are convinced that private dining and events are the best way to achieve the goal. In this post we suggest the four main areas we have found to best accomplish an increase in private party leads.
1. SEO – Search Engine Optimization
The best way to generate private dining and event leads is optimizing for people searching Google. Every hour and every day people are searching Google for a place to host their next event. Whether it is a bridal shower, birthday, business dinner or funeral luncheon, they start with Google search.
Your webpage which captures leads for event request needs to be optimized for those keywords and your geography. If you are in Omaha Nebraska, then your page should be optimized for “private dining omaha NB”.
Use our free SEO score tool to scan your private dining/events page for your target keyword and geography.SCAN NOW
2. Google Adwords – PPC
Google Adwords or PPC (Pay Per Click) is a fast way to grab traffic to your website for a cost. SEO takes a little while to kick in, Adwords and PPC is immediate. Target keywords and phrase, then send the clicks to your lead capture page. Sounds easy, right?
You can, however, waste some money on these ads if you don’t know what you are doing.
If done properly, they can yield many leads for a decent cost per lead. We highly recommend adwords, but either learn how to do it right or hire a certified adwords administrator.
Want $100 in free Google Adwords? We are an official Google Partner, contact us to see if you qualify for $100 in free clicks.
3. Landing Page Design & Optimization
Look at these two screen shots. Which one do you think captures more private event leads? It is obvious, but most restaurants pay little attention to the design and appeal of their landing pages. It is so important to optimize conversions when people land on your pages. especially if you are paying for ads to direct them to your website.
No one wants to see a boring page. In the examples below, the first page was boring and didn’t convert. The re-design, converts very well and looks so much better. Photos are a big component to a successful lead capture page. make sure yours looks great!
4. Tracking & Analytics
After all the work above, you want to make sure you track the results. Installing Google Analytics to your website is easy. Once installed, set up goal tracking. This will record each time your event/dining request form is filled out.
Most importantly, it will tell you where they came from. Was it SEO, or Adwords or Facebook or the email blast that helped generate the lead.
See, data like this helps you make smarter marketing decisions and spend your money wisely.
Follow the steps above and you will see significant increases in your private party leads. You will need to decide on one of two paths.
Do it yourself or have it done for you.
We offer both options here at Restaurant Clicks.JOIN OUR MARKETING PLAN MEMBERSHIP CONTACT US TO DO IT FOR YOU
via Blogger 4 Steps to Increase Private Dining & Event Leads